As part of its commitment to supporting rural economic development and entrepreneurship, Astra introduced the Desa Sejahtera Astra (DSA) program. This initiative is featured as one of the key programs in the Indonesia Pavilion at Expo 2025 Osaka, held on May 28, 2025, offering Indonesian products the opportunity to stand alongside those from around the world. The Indonesia Pavilion serves as a platform for local products to connect and engage with the global community.

This aligns with Astra’s ongoing commitment to bridging local artisans and producers with potential global buyers, distributors, and investors who are interested in building long-term, sustainable business collaborations.

The Business Forum at the Indonesia Pavilion showcased a variety of unique products from Astra’s partner communities, reflecting Indonesia’s rich cultural heritage and economic potential. The mansiang woven bags from West Sumatra were introduced as eco-friendly products that combine local wisdom with modern design. Handcrafted false eyelashes were featured as high-quality beauty products that have successfully entered international markets. From the creative industry, the kendang djembe drums highlighted Indonesia’s artistic value and cultural heritage that continue to gain global recognition. In addition, premium leather keychains were presented as stylish accessories that demonstrate the vast potential of Indonesia’s creative industries rooted in local wisdom.

Through this Business Forum, Astra not only opened global market access for local entrepreneurs but also strengthened its commitment to building a sustainable business ecosystem. This initiative represents Astra’s concrete step in empowering communities and promoting the excellence of Indonesian local products on the global stage.

Empowering Sustainable Communities Through Astra’s CSR: Showcasing Local Excellence on the Global Stage